L.BUS 346 - Advertising/Marketing Communications

Credits: 3

Introduces students to advertising’s/marketing communication’s role as a vital tool in the distribution of goods and services. It is structured to meet the needs of those wishing to secure a solid foundation for further work in the field as well as aiding those who seek a basic knowledge of the place of advertising/marketing communication in the business and social environment.
Prerequisite: L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable