L.BUS 348 - International Marketing

Credits: 3

This course provides a global orientation to the study of marketing. The cultural environment of the global marketer is reviewed throughout every area of the course. All marketing decisions are studied through an understanding and appreciation of different cultures. Within this context, the course will cover how to assess global marketing opportunities and how to develop global marketing strategies.
Prerequisite: L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable