L.BUS 345 - Retail Administration

Credits: 3

Survey of retailing and its role in distribution. Management policy areas studied include administrative organization, locational decisions, buying, pricing, merchandising, sales promotion, personnel and overall planning and coordination in retailing firms. Analysis of illustrative cases.
Prerequisite: L.BUS 230 and L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable