Public Relations, B.A.

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William Hitchcock, M.B.A., Dean

General Education	36-39 credits
Major	45 credits
General Electives	36-39 credits

Student Learning Outcomes - Public Relations

Deliver oral presentations that communicate ideas and information in order to influence diverse audiences.
Demonstrate skills and knowledge necessary for formal academic writing.
Construct written artifacts appropriate to, and essential for the Public Relations profession.
Apply the principles, practices, and strategic skills of Public Relations that affect organizations, stakeholders, media and various publics.
Perform roles and functions associated with effective group communication.

General Education Requirements

Requirements for the major in Public Relations (B.A.):

A minimum grade of B- is required in L.COM 202 for all Public Relations majors. A minimum grade of a C must be received in L.COM 131 and L.COM 485 . A 2.25 cumulative grade point average is required in all other required courses submitted for the major and/or minor. If the minimum is not achieved, the student must retake the course the next time it is offered.

L.COM 110 - Oral Communication as Critical Inquiry Credits: 3
L.COM 131 - Media and Society-EI Credits: 3
L.COM 190 - Communication Theory Credits: 3
L.COM 201 - Principles of Public Relations Credits: 3
L.COM 202 - Public Relations Writing Credits: 3
L.COM 204 - Organizational Communication Credits: 3
L.COM 264 - Desktop Publishing Credits: 3
L.COM 351 - Advanced Public Relations Writing Credits: 3
L.COM 380 - Persuasion Credits: 3
L.COM 454 - Public Relations Case Studies Credits: 3
L.COM 485 - Communication Research Credits: 3
L.COM 490 - Public Relations Senior Seminar & Portfolio-IN Credits: 3
L.BUS 240 - Principles of Marketing Credits: 3
L.BUS 346 - Advertising/Marketing Communications Credits: 3

Select one from:

L.COM 325 - Political Campaign Communication Credits: 3
L.COM 158 - Introduction to Video Production-EC Credits: 3
L.COM 164 - Creative Image-Making Credits: 3
L.COM 290 - Media Management Credits: 3
L.COM 390 - Media Analysis Credits: 3
L.COM 393 - Communication Law Credits: 3
L.BUS 343 - Marketing Management Credits: 3
L.BUS 348 - International Marketing Credits: 3
L.BUS 349 - Consumer Behavior Credits: 3
L.ENG 278 - Grant and Proposal Writing Credits: 3
L.ENG 279 - Writing for New Media Credits: 3
L.POL 201 - Campaigns & Elections Credits: 3
L.SMG 468 - Sport Marketing & Promotions Credits: 3

Minor

Public Relations, Minor