Marketing, Minor

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William Hitchcock, M.B.A., Dean

Requirements for the minor in Marketing:

A student must earn a cumulative average of 2.000 or better in all marketing minor/division courses. Students may “double count” a maximum of 6 credits in a minor.

L.BUS 230 - Principles of Management Credits: 3
L.BUS 240 - Principles of Marketing Credits: 3
L.BUS 343 - Marketing Management Credits: 3
L.BUS 349 - Consumer Behavior Credits: 3

Electives (Choose 2):

L.BAN 450 - Marketing Analytics Credits: 3
L.BUS 344 - Sales Management Credits: 3
L.BUS 346 - Advertising/Marketing Communications Credits: 3
L.BUS 348 - International Marketing Credits: 3
L.BUS 447 - Marketing Research Credits: 3
L.SMG 468 - Sport Marketing & Promotions Credits: 3

Marketing, Minor

Requirements for the minor in Marketing:

Electives (Choose 2):

18 Total Required Credits