Public Relations, B.A.

William Hitchcock, M.B.A., Dean 

Student Learning Outcomes - Public Relations

1. Deliver oral presentations that communicate ideas and information in order to influence diverse audiences.
2. Demonstrate an understanding of the value and challenges of diversity, equity and inclusion in communication.
3. Construct written artifacts appropriate to, and essential for the public relations profession.
4. Apply the principles, practices, and strategic skills of public relations that affect organizations, stakeholders, media and various publics.
5. Perform roles and functions associated with effective group communication.