Dec 12, 2024  
Undergraduate Bulletin 2021-2022 
    
Undergraduate Bulletin 2021-2022 Archived Bulletin

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L.BUS 240 - Principles of Marketing


Credits: 3

A managerial approach that integrates the theory and concepts a marketing manager must comprehend in order to make effective decisions. Special attention is given to the areas of product, place, promotion and pricing.
Prerequisite: None
Co-requisite: None
General Education Classification: Not Applicable



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