L.BAN 340 - Innovation

Credits: 3

Gaining a competitive advantage in today’s business environment increasingly demands that organizations know how to innovate. Creativity, continuous improvement, and the ability to turn ideas into action are critical to standing out above the rest. Specific topics will include: the innovation process, disruptive technologies, why plans are bad, and when NOT to listen to your customers. We will also apply our knowledge via an innovation simulation.
Prerequisite: L.ACC 227; L.BUS 230; L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable