L.SMG 468 - Sport Marketing & Promotions

Credits: 3

This course is designed to assist students in creating and critiquing marketing, promotion and public relation efforts specific to sport. Emphasis will be placed on the five “p’s” of sport marketing: price, promotion, product, place and public relations. This course includes hands-on experience with market research and case studies to help students apply the material.
Prerequisite: L.SMG 150; Junior Standing
Co-requisite: None
General Education Classification: Not Applicable