Marketing, B.A.

James Padilla, J.D., Dean

Students must earn a cumulative average of 2.000 or better in all L.ACC, L.BAN, L.BUS, and L.CIT courses and complete a minimum of 12 credits of upper level courses in their major (beyond core and supporting) at Loras College, including the seminar course.

Please Note:

Students must get PRIOR written permission to transfer in credit once they have matriculated at Loras. Students wishing to take a summer school class on another campus must get written permission from the Dean of the School of Business or their designee BEFORE taking the class. If a student has taken courses on other campuses and then transfers to Loras the Dean of the School of Business or their designee may make a determination of those transfer credits.

Since students who are double majoring within the School of Business will not be taking L.BUS 490  more than once, they need to complete an additional upper level course in either major to replace the second seminar course when applicable.

Student Learning Outcomes - Marketing

1. Demonstrate the ability to collect, analyze and synthesize data to inform business decisions
2. Demonstrate proficiency in oral and written communications appropriate for a professional business setting
3. Demonstrate knowledge of and the ability to apply principles of Catholic Social Teaching (CST) to moral dilemmas in business
4. Demonstrate the ability to work effectively as a member of a group
5. Demonstrate knowledge of and the ability to apply the process of marketing
6. Demonstrate knowledge of and the ability to apply marketing specific skills, paradigms, tools and theories to marketing issues
7. Demonstrate the ability to analyze and synthesize the impact of the external environment on the marketer’s decision making