Marketing, B.A.

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William Hitchcock, MBA, Dean

General Education	36-39 credits
Major	54 credits
General Electives	27-30 credits

Student Learning Outcomes - Marketing

Demonstrate the ability to collect, analyze and synthesize data to inform business decisions
Demonstrate proficiency in oral and written communications appropriate for a professional business setting
Demonstrate knowledge of and the ability to apply principles of Catholic Social Teaching (CST) to moral dilemmas in business
Demonstrate the ability to work effectively as a member of a group
Demonstrate knowledge of and the ability to apply the process of marketing
Demonstrate knowledge of and the ability to apply marketing specific skills, paradigms, tools and theories to marketing issues
Demonstrate the ability to analyze and synthesize the impact of the external environment on the marketer’s decision making

General Education Requirements

Requirements for the major in Marketing (B.A.):

Students must earn a cumulative average of 2.000 or better in all L.ACC, L.BAN, L.BUS, and L.CIT courses and complete a minimum of 12 credits of upper level courses in their major (beyond core and supporting) at Loras College, including the seminar course.

L.COM 110 - Oral Communication as Critical Inquiry Credits: 3
L.ECO 221 - Principles of Microeconomics-QR Credits: 3
L.ECO 222 - Principles of Macroeconomics-QR Credits: 3
L.ACC 227 - Managerial Accounting Credits: 3
L.ACC 228 - Financial Accounting Credits: 3
L.BAN 210 - Essentials of Analytics Credits: 3
L.BUS 230 - Principles of Management Credits: 3
L.BUS 240 - Principles of Marketing Credits: 3
L.BUS 317 - Business Law I Credits: 3
L.BUS 350 - Managerial Finance Credits: 3
L.BUS 343 - Marketing Management Credits: 3
L.BAN 450 - Marketing Analytics Credits: 3
L.BUS 447 - Marketing Research Credits: 3
L.BUS 490 - Business Seminar-IN Credits: 3

Select one from:

L.CIT 110 - Principles of Computing and IT Credits: 3
L.CIT 221 - Data Analysis Credits: 3

Select three from:

L.BUS 341 - Marketing Ethics Credits: 3
L.BUS 344 - Sales Management Credits: 3
L.BUS 345 - Retail Administration Credits: 3
L.BUS 346 - Advertising/Marketing Communications Credits: 3
L.BUS 348 - International Marketing Credits: 3
L.BUS 349 - Consumer Behavior Credits: 3

Please Note:

Students must get PRIOR written permission to transfer in credit once they have matriculated at Loras. Students wishing to take a summer school class on another campus must get written permission from the Dean of the School of Business or their designee BEFORE taking the class. If a student has taken courses on other campuses and then transfers to Loras the Dean of the School of Business or their designee may make a determination of those transfer credits.

Since students who are double majoring within the School of Business will not be taking L.BUS 490 more than once, they need to complete an additional upper level course in either major to replace the second seminar course when applicable.

Minor

Marketing, Minor