L.BUS 343 - Marketing Management

Credits: 3

This course explores the problems confronting marketing managers in the formation of marketing policies using an experiential-based approach to the comprehensive study and analysis. Active learning assignments, a marketing simulation and a marketing plan may be included in the course. Active learning assignments, a marketing simulation and a marketing plan may be included in the course.
Prerequisite: L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable