Dec 13, 2024  
Undergraduate Bulletin 2021-2022 
    
Undergraduate Bulletin 2021-2022 Archived Bulletin

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L.BUS 346 - Advertising/Marketing Communications


Credits: 3

Introduces students to advertising’s/marketing communication’s role as a vital tool in the distribution of goods and services. It is structured to meet the needs of those wishing to secure a solid foundation for further work in the field as well as aiding those who seek a basic knowledge of the place of advertising/marketing communication in the business and social environment.
Prerequisite: L.BUS 240 
Co-requisite: None
General Education Classification: Not Applicable



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