Dec 12, 2024  
Undergraduate Bulletin 2021-2022 
    
Undergraduate Bulletin 2021-2022 Archived Bulletin

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L.BUS 349 - Consumer Behavior


Credits: 3

Provides the student with a usable, managerial understanding of consumer behavior, particularly as it relates to sales, marketing, advertising and promotion management. Consumers are studied in four ways: as individuals, as decision-makers, as members of a group, and as members of a culture.
Prerequisite: L.BUS 240 
Co-requisite: None
General Education Classification: Not Applicable



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