L.BUS 349 - Consumer Behavior

Credits: 3

Provides the student with a usable, managerial understanding of consumer behavior, particularly as it relates to sales, marketing, advertising and promotion management. Consumers are studied in four ways: as individuals, as decision-makers, as members of a group, and as members of a culture.
Prerequisite: L.BUS 240
Co-requisite: None
General Education Classification: Not Applicable