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Dec 12, 2024
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L.BUS 349 - Consumer Behavior Credits: 3
Provides the student with a usable, managerial understanding of consumer behavior, particularly as it relates to sales, marketing, advertising and promotion management. Consumers are studied in four ways: as individuals, as decision-makers, as members of a group, and as members of a culture. Prerequisite: L.BUS 240 Co-requisite: None General Education Classification: Not Applicable
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